COLOURS SELL

Whopping 90 % of buying decisions are based predominantly on colour.

Ready to brand your new offer?

Learn the 7 BIGGEST mistakes businesses make when they (randomly) select COLOURS for their products

and

how you can avoid them.

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top:27px; } #_form_16_._inline-style p { margin:0; } #_form_16_._inline-style ._button-wrapper { position:relative; margin:27px 12.5px 0 20px; } #_form_16_ ._form-thank-you { position:relative; left:0; right:0; text-align:center; font-size:18px; } @media all and (min-width:320px) and (max-width:667px) { #_form_16_._inline-form._inline-style ._inline-style._button-wrapper { margin-top:20px !important; margin-left:0 !important; } }</style><form method="POST" action="https://stylechic.activehosted.com/proc.php" id="_form_16_" class="_form _form_16 _inline-form " novalidate> <input type="hidden" name="u" value="16" /> <input type="hidden" name="f" value="16" /> <input type="hidden" name="s" /> <input type="hidden" name="c" value="0" /> <input type="hidden" name="m" value="0" /> <input type="hidden" name="act" value="sub" /> <input type="hidden" name="v" value="2" /> <div class="_form-content"> <div class="_form_element _x39025885 _full_width _clear" > <div class="_form-title"> Select your colours strategically. </div> </div> <div class="_form_element _x47662023 _full_width " > <label class="_form-label"> Avoid mistakes that others make* </label> <div class="_field-wrapper"> <input type="text" name="email" placeholder="Type your email" required/> </div> </div> <div class="_button-wrapper _full_width"> <button id="_form_16_submit" class="_submit" type="submit"> Almost there! Click! </button> </div> <div class="_clear-element"> </div> </div> <div class="_form-thank-you" style="display:none;"> </div> <div class="_form-branding"> <div class="_marketing-by"> Marketing by </div> <a href="http://www.activecampaign.com" class="_logo"></a> </div></form><script type="text/javascript">window.cfields = [];window._show_thank_you = function(id, message, trackcmp_url) { var form = document.getElementById('_form_' + id + '_'), thank_you = form.querySelector('._form-thank-you'); form.querySelector('._form-content').style.display = 'none'; thank_you.innerHTML = message; thank_you.style.display = 'block'; if (typeof(trackcmp_url) != 'undefined' && trackcmp_url) { // Site tracking URL to use after inline form submission. _load_script(trackcmp_url); } if (typeof window._form_callback !== 'undefined') window._form_callback(id);};window._show_error = function(id, message, html) { var form = document.getElementById('_form_' + id + '_'), err = document.createElement('div'), button = form.querySelector('button'), old_error = form.querySelector('._form_error'); if (old_error) old_error.parentNode.removeChild(old_error); err.innerHTML = message; err.className = '_error-inner _form_error _no_arrow'; var wrapper = document.createElement('div'); wrapper.className = '_form-inner'; wrapper.appendChild(err); button.parentNode.insertBefore(wrapper, button); document.querySelector('[id^="_form"][id$="_submit"]').disabled = false; if (html) { var div = document.createElement('div'); div.className = '_error-html'; div.innerHTML = html; err.appendChild(div); }};window._load_script = function(url, callback) { var head = document.querySelector('head'), script = document.createElement('script'), r = false; script.type = 'text/javascript'; script.charset = 'utf-8'; script.src = url; if (callback) { script.onload = script.onreadystatechange = function() { if (!r && (!this.readyState || this.readyState == 'complete')) { r = true; callback(); } }; } head.appendChild(script);};(function() { if (window.location.search.search("excludeform") !== -1) return false; var getCookie = function(name) { var match = document.cookie.match(new RegExp('(^|; )' + name + '=([^;]+)')); return match ? 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Is colour really that important?

Just as you read above, it is. If you want to answer this question by yourself, try to remember why you selected your toothbrush, your running shoes, or your furniture. To double check, go to the nearest store and find what you really like. Then look at the other colour options you have and think about why you left the exact same product behind and selected yours.

Exactly, because you like it more. Because it has a COLOUR that you like.

What makes colours so special then?

PEOPLE SEE COLOURS FIRST

It takes them about 1/10 of a second to notice a colour AND create an immediate emotional reaction to it. Then they notice everything else.

This is how much time you have to make people like the way your brand looks.

It all starts with colours.

The emotional reaction people immediately create will form a series of judgments that can result as simply as: I LIKE IT!

or

equally simply but less pleasant: I don’t like it!

What’s even worse is when they don’t notice you.

That’s real trouble.

Why should I trust you with my brand colours?

I am glad you asked. I am Karolina Chic. As an auspicious colour connoisseur, I don’t see the world in black and white. My highly trained colour-focused eye will resurrect your brand from the graveyard of invisible brands. Or those that overkilled it.

I have seen many brands using colours without any concept whatsoever. No connection to their leader, to their product, or to their audience. None.

But if you think your brand colours suck, worry not. People love transformations a.k.a re-branding.

Brand colours should serve a purpose of

attracting the right audiences
repelling the audiences you do not want to work with or sell to
creating that desired positive immediate emotional response
giving a promise
fulfilling expectations

They were in your shoes once, but now…

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} #_form_16_ ._close-icon { cursor:pointer; background-image:url('https://d226aj4ao1t61q.cloudfront.net/esfkyjh1u_forms-close-dark.png'); background-repeat:no-repeat; background-size:14.2px 14.2px; position:absolute; display:block; top:11px; right:9px; overflow:hidden; width:16.2px; height:16.2px; } #_form_16_ ._close-icon:before { position:relative; } #_form_16_ ._form-body { margin-bottom:30px; } #_form_16_ ._form-image-left { width:150px; float:left; } #_form_16_ ._form-content-right { margin-left:164px; } #_form_16_ ._form-branding { color:#fff; font-size:10px; clear:both; text-align:left; margin-top:30px; font-weight:100; } #_form_16_ ._form-branding ._logo { display:block; width:130px; height:14px; margin-top:6px; background-image:url('https://d226aj4ao1t61q.cloudfront.net/hh9ujqgv5_aclogo_li.png'); background-size:130px auto; background-repeat:no-repeat; } #_form_16_ ._form-label,#_form_16_ ._form_element ._form-label { font-weight:bold; margin-bottom:5px; display:block; } #_form_16_._dark ._form-branding { color:#333; } #_form_16_._dark ._form-branding ._logo { background-image:url('https://d226aj4ao1t61q.cloudfront.net/jftq2c8s_aclogo_dk.png'); } #_form_16_ ._form_element { position:relative; margin-bottom:10px; font-size:0; max-width:100%; } #_form_16_ ._form_element * { font-size:14px; } #_form_16_ ._form_element._clear { clear:both; width:100%; float:none; } #_form_16_ ._form_element._clear:after { clear:left; } #_form_16_ ._form_element input[type="text"],#_form_16_ ._form_element input[type="date"],#_form_16_ ._form_element select,#_form_16_ ._form_element textarea:not(.g-recaptcha-response) { display:block; width:100%; -webkit-box-sizing:border-box; -moz-box-sizing:border-box; box-sizing:border-box; } #_form_16_ ._field-wrapper { position:relative; } #_form_16_ ._inline-style { float:left; } #_form_16_ ._inline-style input[type="text"] { width:150px; } #_form_16_ ._inline-style:not(._clear) + ._inline-style:not(._clear) { margin-left:20px; } #_form_16_ ._form_element img._form-image { max-width:100%; } #_form_16_ ._clear-element { clear:left; } #_form_16_ ._full_width { width:100%; } #_form_16_ ._form_full_field { display:block; width:100%; margin-bottom:10px; } #_form_16_ input[type="text"]._has_error,#_form_16_ textarea._has_error { border:#f37c7b 1px solid; } #_form_16_ input[type="checkbox"]._has_error { outline:#f37c7b 1px solid; } #_form_16_ ._error { display:block; position:absolute; font-size:13px; z-index:10000001; } #_form_16_ ._error._above { padding-bottom:4px; top:-41px; right:0; } #_form_16_ ._error._below { padding-top:4px; top:100%; right:0; } #_form_16_ ._error._above ._error-arrow { bottom:0; right:15px; border-left:5px solid transparent; border-right:5px solid transparent; border-top:5px solid #f37c7b; } #_form_16_ ._error._below ._error-arrow { top:0; right:15px; border-left:5px solid transparent; border-right:5px solid transparent; border-bottom:5px solid #f37c7b; } #_form_16_ ._error-inner { padding:8px 12px; background-color:#f37c7b; font-size:13px; font-family:arial, sans-serif; color:#fff; text-align:center; text-decoration:none; -webkit-border-radius:4px; -moz-border-radius:4px; border-radius:4px; } #_form_16_ ._error-inner._form_error { margin-bottom:5px; text-align:left; } #_form_16_ ._button-wrapper ._error-inner._form_error { position:static; } #_form_16_ ._error-inner._no_arrow { margin-bottom:10px; } #_form_16_ ._error-arrow { position:absolute; width:0; height:0; } #_form_16_ ._error-html { margin-bottom:10px; } .pika-single { z-index:10000001 !important; } @media all and (min-width:320px) and (max-width:667px) { ::-webkit-scrollbar { display:none; } #_form_16_ { margin:0; width:100%; min-width:100%; max-width:100%; box-sizing:border-box; } #_form_16_ * { -webkit-box-sizing:border-box; -moz-box-sizing:border-box; box-sizing:border-box; font-size:1em; } #_form_16_ ._form-content { margin:0; width:100%; } #_form_16_ ._form-inner { display:block; min-width:100%; } #_form_16_ ._form-title,#_form_16_ ._inline-style { margin-top:0; margin-right:0; margin-left:0; } #_form_16_ ._form-title { font-size:1.2em; } #_form_16_ ._form_element { margin:0 0 20px; padding:0; width:100%; } #_form_16_ ._form-element,#_form_16_ ._inline-style,#_form_16_ input[type="text"],#_form_16_ label,#_form_16_ p,#_form_16_ textarea:not(.g-recaptcha-response) { float:none; display:block; width:100%; } #_form_16_ ._row,#_form_16_ p,#_form_16_ label { margin-bottom:0.7em; width:100%; } #_form_16_ ._row input[type="checkbox"],#_form_16_ ._row input[type="radio"] { margin:0 !important; vertical-align:middle !important; } #_form_16_ ._row input[type="checkbox"] + span label { display:inline; } #_form_16_ ._row span label { margin:0 !important; width:initial !important; vertical-align:middle !important; } #_form_16_ ._form-image { max-width:100%; height:auto !important; } #_form_16_ input[type="text"] { padding-left:10px; padding-right:10px; font-size:16px; line-height:1.3em; -webkit-appearance:none; } #_form_16_ input[type="radio"],#_form_16_ input[type="checkbox"] { display:inline-block; width:1.3em; height:1.3em; font-size:1em; margin:0 0.3em 0 0; vertical-align:baseline; } #_form_16_ button[type="submit"] { padding:20px; font-size:1.5em; } #_form_16_ ._inline-style { margin:20px 0 0 !important; } } #_form_16_ { position:relative; text-align:left; margin:25px auto 0; padding:20px; -webkit-box-sizing:border-box; -moz-box-sizing:border-box; box-sizing:border-box; *zoom:1; background:#252042 !important; border:0px solid #171717 !important; width:500px; -moz-border-radius:0px !important; -webkit-border-radius:0px !important; border-radius:0px !important; color:#fcc80a !important; } #_form_16_ ._form-title { font-size:22px; line-height:22px; font-weight:600; margin-bottom:0; } #_form_16_:before,#_form_16_:after { content:" "; display:table; } #_form_16_:after { clear:both; } #_form_16_._inline-style { width:auto; display:inline-block; } #_form_16_._inline-style input[type="text"],#_form_16_._inline-style input[type="date"] { padding:10px 12px; } #_form_16_._inline-style button._inline-style { position:relative; top:27px; } #_form_16_._inline-style p { margin:0; } #_form_16_._inline-style ._button-wrapper { position:relative; margin:27px 12.5px 0 20px; } #_form_16_ ._form-thank-you { position:relative; left:0; right:0; text-align:center; font-size:18px; } @media all and (min-width:320px) and (max-width:667px) { #_form_16_._inline-form._inline-style ._inline-style._button-wrapper { margin-top:20px !important; margin-left:0 !important; } }</style><form method="POST" action="https://stylechic.activehosted.com/proc.php" id="_form_16_" class="_form _form_16 _inline-form " novalidate> <input type="hidden" name="u" value="16" /> <input type="hidden" name="f" value="16" /> <input type="hidden" name="s" /> <input type="hidden" name="c" value="0" /> <input type="hidden" name="m" value="0" /> <input type="hidden" name="act" value="sub" /> <input type="hidden" name="v" value="2" /> <div class="_form-content"> <div class="_form_element _x39025885 _full_width _clear" > <div class="_form-title"> Select your colours strategically. </div> </div> <div class="_form_element _x47662023 _full_width " > <label class="_form-label"> Avoid mistakes that others make* </label> <div class="_field-wrapper"> <input type="text" name="email" placeholder="Type your email" required/> </div> </div> <div class="_button-wrapper _full_width"> <button id="_form_16_submit" class="_submit" type="submit"> Almost there! Click! </button> </div> <div class="_clear-element"> </div> </div> <div class="_form-thank-you" style="display:none;"> </div> <div class="_form-branding"> <div class="_marketing-by"> Marketing by </div> <a href="http://www.activecampaign.com" class="_logo"></a> </div></form><script type="text/javascript">window.cfields = [];window._show_thank_you = function(id, message, trackcmp_url) { var form = document.getElementById('_form_' + id + '_'), thank_you = form.querySelector('._form-thank-you'); form.querySelector('._form-content').style.display = 'none'; thank_you.innerHTML = message; thank_you.style.display = 'block'; if (typeof(trackcmp_url) != 'undefined' && trackcmp_url) { // Site tracking URL to use after inline form submission. _load_script(trackcmp_url); } if (typeof window._form_callback !== 'undefined') window._form_callback(id);};window._show_error = function(id, message, html) { var form = document.getElementById('_form_' + id + '_'), err = document.createElement('div'), button = form.querySelector('button'), old_error = form.querySelector('._form_error'); if (old_error) old_error.parentNode.removeChild(old_error); err.innerHTML = message; err.className = '_error-inner _form_error _no_arrow'; var wrapper = document.createElement('div'); wrapper.className = '_form-inner'; wrapper.appendChild(err); button.parentNode.insertBefore(wrapper, button); document.querySelector('[id^="_form"][id$="_submit"]').disabled = false; if (html) { var div = document.createElement('div'); div.className = '_error-html'; div.innerHTML = html; err.appendChild(div); }};window._load_script = function(url, callback) { var head = document.querySelector('head'), script = document.createElement('script'), r = false; script.type = 'text/javascript'; script.charset = 'utf-8'; script.src = url; if (callback) { script.onload = script.onreadystatechange = function() { if (!r && (!this.readyState || this.readyState == 'complete')) { r = true; callback(); } }; } head.appendChild(script);};(function() { if (window.location.search.search("excludeform") !== -1) return false; var getCookie = function(name) { var match = document.cookie.match(new RegExp('(^|; )' + name + '=([^;]+)')); return match ? match[2] : null; } var setCookie = function(name, value) { var now = new Date(); var time = now.getTime(); var expireTime = time + 1000 * 60 * 60 * 24 * 365; now.setTime(expireTime); document.cookie = name + '=' + value + '; expires=' + now + ';path=/'; } var addEvent = function(element, event, func) { if (element.addEventListener) { element.addEventListener(event, func); } else { var oldFunc = element['on' + event]; element['on' + event] = function() { oldFunc.apply(this, arguments); func.apply(this, arguments); }; } } var _removed = false; var form_to_submit = document.getElementById('_form_16_'); var allInputs = form_to_submit.querySelectorAll('input, select, textarea'), tooltips = [], submitted = false; var getUrlParam = function(name) { var regexStr = '[\?&]' + name + '=([^&#]*)'; var results = new RegExp(regexStr, 'i').exec(window.location.href); return results != undefined ? decodeURIComponent(results[1]) : false; }; for (var i = 0; i < allInputs.length; i++) { var regexStr = "field\\[(\\d+)\\]"; var results = new RegExp(regexStr).exec(allInputs[i].name); if (results != undefined) { allInputs[i].dataset.name = window.cfields[results[1]]; } else { allInputs[i].dataset.name = allInputs[i].name; } var fieldVal = getUrlParam(allInputs[i].dataset.name); if (fieldVal) { if (allInputs[i].type == "radio" || allInputs[i].type == "checkbox") { if (allInputs[i].value == fieldVal) { allInputs[i].checked = true; } } else { allInputs[i].value = fieldVal; } } } var remove_tooltips = function() { for (var i = 0; i < tooltips.length; i++) { tooltips[i].tip.parentNode.removeChild(tooltips[i].tip); } tooltips = []; }; var remove_tooltip = function(elem) { for (var i = 0; i < tooltips.length; i++) { if (tooltips[i].elem === elem) { tooltips[i].tip.parentNode.removeChild(tooltips[i].tip); tooltips.splice(i, 1); return; } } }; var create_tooltip = function(elem, text) { var tooltip = document.createElement('div'), arrow = document.createElement('div'), inner = document.createElement('div'), new_tooltip = {}; if (elem.type != 'radio' && elem.type != 'checkbox') { tooltip.className = '_error'; arrow.className = '_error-arrow'; inner.className = '_error-inner'; inner.innerHTML = text; tooltip.appendChild(arrow); tooltip.appendChild(inner); elem.parentNode.appendChild(tooltip); } else { tooltip.className = '_error-inner _no_arrow'; tooltip.innerHTML = text; elem.parentNode.insertBefore(tooltip, elem); new_tooltip.no_arrow = true; } new_tooltip.tip = tooltip; new_tooltip.elem = elem; tooltips.push(new_tooltip); return new_tooltip; }; var resize_tooltip = function(tooltip) { var rect = tooltip.elem.getBoundingClientRect(); var doc = document.documentElement, scrollPosition = rect.top - ((window.pageYOffset || doc.scrollTop) - (doc.clientTop || 0)); if (scrollPosition < 40) { tooltip.tip.className = tooltip.tip.className.replace(/ ?(_above|_below) ?/g, '') + ' _below'; } else { tooltip.tip.className = tooltip.tip.className.replace(/ ?(_above|_below) ?/g, '') + ' _above'; } }; var resize_tooltips = function() { if (_removed) return; for (var i = 0; i < tooltips.length; i++) { if (!tooltips[i].no_arrow) resize_tooltip(tooltips[i]); } }; var validate_field = function(elem, remove) { var tooltip = null, value = elem.value, no_error = true; remove ? remove_tooltip(elem) : false; if (elem.type != 'checkbox') elem.className = elem.className.replace(/ ?_has_error ?/g, ''); if (elem.getAttribute('required') !== null) { if (elem.type == 'radio' || (elem.type == 'checkbox' && /any/.test(elem.className))) { var elems = form_to_submit.elements[elem.name]; if (!(elems instanceof NodeList) || elems.length <= 1) { no_error = elem.checked; } else { no_error = false; for (var i = 0; i < elems.length; i++) { if (elems[i].checked) no_error = true; } } if (!no_error) { tooltip = create_tooltip(elem, "Please select an option."); } } else if (elem.type =='checkbox') { var elems = form_to_submit.elements[elem.name], found = false, err = []; no_error = true; for (var i = 0; i < elems.length; i++) { if (elems[i].getAttribute('required') === null) continue; if (!found && elems[i] !== elem) return true; found = true; elems[i].className = elems[i].className.replace(/ ?_has_error ?/g, ''); if (!elems[i].checked) { no_error = false; elems[i].className = elems[i].className + ' _has_error'; err.push("Checking %s is required".replace("%s", elems[i].value)); } } if (!no_error) { tooltip = create_tooltip(elem, err.join('<br/>')); } } else if (elem.tagName == 'SELECT') { var selected = true; if (elem.multiple) { selected = false; for (var i = 0; i < elem.options.length; i++) { if (elem.options[i].selected) { selected = true; break; } } } else { for (var i = 0; i < elem.options.length; i++) { if (elem.options[i].selected && !elem.options[i].value) { selected = false; } } } if (!selected) { no_error = false; tooltip = create_tooltip(elem, "Please select an option."); } } else if (value === undefined || value === null || value === '') { elem.className = elem.className + ' _has_error'; no_error = false; tooltip = create_tooltip(elem, "This field is required."); } } if (no_error && elem.name == 'email') { if (!value.match(/^[\+_a-z0-9-'&=]+(\.[\+_a-z0-9-']+)*@[a-z0-9-]+(\.[a-z0-9-]+)*(\.[a-z]{2,})$/i)) { elem.className = elem.className + ' _has_error'; no_error = false; tooltip = create_tooltip(elem, "Enter a valid email address."); } } if (no_error && /date_field/.test(elem.className)) { if (!value.match(/^\d\d\d\d-\d\d-\d\d$/)) { elem.className = elem.className + ' _has_error'; no_error = false; tooltip = create_tooltip(elem, "Enter a valid date."); } } tooltip ? resize_tooltip(tooltip) : false; return no_error; }; var needs_validate = function(el) { return el.name == 'email' || el.getAttribute('required') !== null; }; var validate_form = function(e) { var err = form_to_submit.querySelector('._form_error'), no_error = true; if (!submitted) { submitted = true; for (var i = 0, len = allInputs.length; i < len; i++) { var input = allInputs[i]; if (needs_validate(input)) { if (input.type == 'text') { addEvent(input, 'blur', function() { this.value = this.value.trim(); validate_field(this, true); }); addEvent(input, 'input', function() { validate_field(this, true); }); } else if (input.type == 'radio' || input.type == 'checkbox') { (function(el) { var radios = form_to_submit.elements[el.name]; for (var i = 0; i < radios.length; i++) { addEvent(radios[i], 'click', function() { validate_field(el, true); }); } })(input); } else if (input.tagName == 'SELECT') { addEvent(input, 'change', function() { validate_field(input, true); }); } } } } remove_tooltips(); for (var i = 0, len = allInputs.length; i < len; i++) { var elem = allInputs[i]; if (needs_validate(elem)) { if (elem.tagName.toLowerCase() !== "select") { elem.value = elem.value.trim(); } validate_field(elem) ? true : no_error = false; } } if (!no_error && e) { e.preventDefault(); } resize_tooltips(); return no_error; }; addEvent(window, 'resize', resize_tooltips); addEvent(window, 'scroll', resize_tooltips); window._old_serialize = null; if (typeof serialize !== 'undefined') window._old_serialize = window.serialize; _load_script("//d3rxaij56vjege.cloudfront.net/form-serialize/0.3/serialize.min.js", function() { window._form_serialize = window.serialize; if (window._old_serialize) window.serialize = window._old_serialize; }); var form_submit = function(e) { e.preventDefault(); if (validate_form()) { // use this trick to get the submit button & disable it using plain javascript document.querySelector('[id^="_form"][id$="_submit"]').disabled = true; var serialized = _form_serialize(document.getElementById('_form_16_')); var err = form_to_submit.querySelector('._form_error'); err ? err.parentNode.removeChild(err) : false; _load_script('https://stylechic.activehosted.com/proc.php?' + serialized + '&jsonp=true'); } return false; }; addEvent(form_to_submit, 'submit', form_submit);})();</script>

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